Andrew Yee - Cultural Critic & Creator

Andrew Yee is an experienced storyteller who has created content for several local and global publications. His focus has been stories exploring pop culture and identity. He has delivered online published content that has garnered thousands of engagements and raised the presence of several platforms, including Lifewithoutandy, EST Media, the Powerhouse Museum, and Yellowbelly.

Lead Cultural Editor, Lifewithoutandy, Sydney
March 2017 — October 2023
I was the lead editor, writer, and video journalist for Life Without Andy's 'Mad Love' section. I was responsible for
introducing the site's audience to diverse and sub-cultural subjects that were underrepresented at the time. At LWA, I
created several new features, including the web series Mad Love, 'Top 5 Art Shows To See This Month', illustrated, written, and virtual interviews.

Contributor , Liminal Mag, Sydney
April 2020 — April 2021
I provided written interviews and illustrations. I highlighted subjects' contributions to Australia's evolving Asian diasporas.

Cultural Expert, Netflix, Sydney
July 2020 — December 2020
I provided social media content for anime, K-dramas, and Asian cinema titles streaming on Netflix. My work involved
creating pitch packs, giving cultural insights, writing social media copy, and providing fun ideas.

Lead Producer, EST Media, Sydney
May 2022 — April 2025
My role as lead producer includes organising and overseeing the production processes for all of EST Media's Australian
content. On specific occasions, I was asked to represent EST Media in public forums, including Powerhouse Late:
Media, MPavilion's 'How & Why To Prioritise Human-First Storytelling' , and EST's LNY Celebration.

Social Media Copywriter, Powerhouse Museum, Sydney
May 2024 — July 2024
Working with the Powerhouse Museum's digital marketing team, I created social media copy promoting current events
and archived pieces from their extensive collection.

Lead Editor, Yellowbelly, Sydney
November 2025 — Present
I am currently the lead editor of start-up online publication, Yellowbelly. The platform is dedicated to showcasing the diverse voices that make up  the cultural fabric of modern Australia and Asia. My main role is to oversee and create both video and editorial content.

Additional Roles:

Panelist, Powerhouse Late
September 2022

Moderator, Soundwest
July 2022

Panel Host, MPavilion
March 2023

Artist for LNY light rail design, City Of Sydney
February 2024

‘Hello’ Director, Writer, and Editor, CASETiFY
Feburary, 2025

‘TABLE NUMB3R’ Music Video Director, Jade Kenji
March, 2025

‘Primo Stackers’ co-director, Primo and Heckler
June, 2025

‘Zodiac!’ (short documentary) director, producer, and editor, NSW Government and Create NSW.
July, 2025